Thanks to feedback through the BBN First initiative, UK has a new football single-game ticket pricing model designed to create flexibility.
Here are some details from the release:
Season-ticket holders will be able to order single-game tickets at exclusive rates through a presale online this summer and select their tickets at the time of purchase. Single-game tickets will go on sale to the general public soon after. Complete pricing information for single-game tickets is available here. To be notified via email when those tickets go on sale, non-season ticket holders should call the UK Ticket Office to create an account and be added to the football email list.