The Kentucky Wildcats men’s basketball team has landed its biggest NIL deal to date, as it was announced this morning that the team would partner with FTX.US.
FTX.US is a cryptocurrency exchange that is US-regulated. The team will join the companies FTX Champions program. Alongside that, FTX already has partnered with some of the biggest names in sports to be ambassadors for their brand, including Tom Brady, Steph Curry, Trevor Lawrence, and David Ortiz among others.
Through this deal, each player will have an FTX debit card, which is where they will be paid individually each month.