Name, image, and likeness for collegiate sports is already getting a tweak. On the heels of mass-transfers, alleged pay-for-play, and waiting NIL deals, the NCAA is going to start cracking down on the world of NIL. Or so they say.
“Today, the Division I Board of Directors took a significant first step to address some of the challenges and improper behaviors that exist in the name, image and likeness environment that may violate our long-established recruiting rules,” said Jere Morehead, chair of the board and president at Georgia. “While the NCAA may pursue the most outrageous violations that were clearly contrary to the interim policy adopted last summer, our focus is on the future.