Topps, along with its parent company Fanatics, is launching a line of college sports trading cards. The cards will allow current student-athletes from more than 100 top universities to profit off their NIL.
Fanatics said the agreements will include both exclusive and non-exclusive co-branded trading card products, incorporating official university trademarks and featuring current student-athletes and former athletes playing in the NFL, NBA, and MLB.
Topps has secured multi-year, exclusive rights with more than 35 institutions and a majority of the Power 5 Conference schools. Some of the top programs involved are Alabama, Georgia, Kansas, Kentucky, Oregon, Penn State and Texas A&M.