Kentucky Director of Player Development TJ Beisner is in his final week with the men’s basketball program, he announced this weekend.
It ends five years working alongside head coach John Calipari and two overseeing the program’s name, image and likeness strategy and execution. Beisner led and supported the Wildcats’ brand-building strategy in the new NIL era while also monitoring changes in NCAA legislation and trends across college athletics to develop strategies and solutions to keep Kentucky at the forefront of college basketball
He also organized and managed the program’s community service involvement while providing support to players on non-basketball issues, along with developing team-wide events focused on educating student-athletes on personal development.