Name – Image – Likeness… NIL as it is called.
There are changes happening that will cause huge reactions from fans of NCAA athletics. In a simplified nutshell, the Supreme Court has kicked open the door for NCAA athletes to have some sort of compensation for the use of their name, their image, and their likeness.
They are not getting “paid to play,” but the NCAA is going to have to do some reorienting. Universities, Kentucky included, are going to have to become more purposed in the way they market.
Basketball purists are upset because they see the potential problems in this change and would prefer that things stayed the same.