Football is King. Sure, decisions made by Oklahoma, Texas, USC, and UCLA impact the entirety of their athletic and academic departments but make no mistake about it, those choices to jump ship for another conference are solely based on football revenue. Football is the economic train that drives the engine to remain or depart from the station. The Longhorns, Sooners, Trojans, and Bruins have punched their tickets and are chasing the almighty dollar and I don’t blame them a bit.
The Future of Collegiate Athletics
