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The Biggest Problem with Kroger Field: Timing

Related Topics: Kroger, Naming rights

Since the University of Kentucky announced the comprehensive partnership with Kroger worth $22.2 million over the next 12 years, you’ve heard approximately 8,533 jokes about the “C.M. Newton Grounds at Kroger Field,” the new name for the old Commonwealth Stadium.

After 44 years as Commonwealth Stadium, finding a suitable name for fans while selling naming rights to the Kentucky football stadium is impossible. You can’t please everybody. However, the name change could have been much more palatable if it was done two years ago.

In November of 2013, UK Athletics announced a $110 million renovation of Commonwealth Stadium to be completed before the 2015 season.