Kentucky just upped its Name, Image, Likeness (NIL) game big time. This morning, the Virtus Brand, an independent company created to help players with their NIL opportunities, announced the formation of The Big Blue Legacy. According to the press release, the organization will allow “prominent business leaders” from across the Bluegrass to support Kentucky student-athlete NIL opportunities through pledges to The 15 Fund.
The 15 Fund, which derives its name from Kentucky being the 15th state in the Union, will have a board of directors composed of former UK athletes. It will be led by Fred Johnson, CEO of The Virtus Brand.