The 15 Club is taking steps to build out its framework.
The Kentucky-focused NIL collective run by Athlete Advantage, an NIL agency, hit the market back in December 2021. After some shuffling and pressure for Kentucky athletes to back a collective, The 15 Club fully re-launched this past November.
Now it has announced a partnership with OpenLocker, a proprietary NFT platform. The company uses blockchain technology to create authentic athletes’ digital collectibles. It has also entered the NIL space in recent months by launching several fan communities, such as Gatorverse at Florida, Bone Yard Huskyz Club at UConn and Rowdy Redz at Radford.