As SuckerPunch rolls out its new sports hydration line, the brand focusing on all things pickles has tapped into the NIL space to introduce its product.
Name, image and likeness has provided a pathway for companies to enter the college sports world and put themselves in front of a new audience.
SuckerPunch is using the NIL as a launchpad, signing endorsement deals with LSU defensive tackle Maason Smith and Kentucky quarterback commit Cutter Boley. Unique to this endorsement deal is the athletes can use the product in their everyday lives, whether it be coming off the practice field or prepping for a game.