South Carolina football coach Shane Beamer is using viral videos to bring positive attention around his program this offseason. It started with a Full House intro spoof, followed by a cringy Soulja Boy lip sync that saw the 45-year-old sport a backward cap and obnoxious sunglasses while dancing before SEC Media Days.
This comes after South Carolina — the media darling of the SEC — went 7-6 in 2021, including 3-5 in conference play.
In an appearance on the Marty and McGee Show, Kentucky football coach Mark Stoops threw a not-so-subtle jab at Beamer’s recent antics, making it clear that it takes a lot more than “stupid sunglasses” to change a culture.