We’ve covered plenty of NIL deals over the past year, but in terms of the number of student-athletes involved, this is a pretty big one. Fifty-four University of Kentucky student-athletes are partnering with Mercury, which creates exclusive digital-first platforms and communities for top collegiate brands to bring fans closer to their favorite athletes and teams. The group includes 20 football players and members of the volleyball and women’s basketball teams.
Last week, Will Levis announced his deal with Mercury to join the company’s tailored digital platform for Kentucky Athletics, Blue Chips.