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Nike stock falling after Zion Williamson’s shoe busts

If you’re a human being with a television or access to the internet, you’ve seen the clip of Zion Williamson’s shoe falling apart during last night’s Duke vs. North Carolina game. Just in case, here it is again:

Zion's shoe: destroyed ? pic.twitter.com/LqQ2te0Jay

— SportsCenter (@SportsCenter) February 21, 2019

As you might expect, that viral moment is costing Nike some money today. The shoe giant’s stock is down 1.44 percent this morning, the price of a share dropping from $84.84 at Wednesday’s close to $83.