Nike has made its biggest statement yet in the NIL game.
The sportswear and sneaker giant has announced the signing of five basketball players, ranging from the high school to college level. It’s the first big-time move the company has made. Nike slowly pieced together a roster in Year 1 of NIL, inking athletes such as Stanford women’s golfer Rachel Heck and UCLA soccer player Reilyn Turner.
Now the company is making its move in basketball. Bronny James, Caitlin Clark, Haley Jones, DJ Wagner and Judea Watkins have all signed with the sneaker magnet.