It has been just over a year since the NCAA gave student-athletes the opportunity to earn money by using their name, image and likeness. A gray area of uncertainty, Mark Stoops cleared up some misconceptions about NIL, put out a call to action and shared the current state of the Kentucky football program’s NIL efforts.
“Blaming nobody, are we where we need to be? No. Simple answer: No.”
That’s the simplest answer to a complex question.
NIL Semantics Problem
NIL collectives have become the go-to descriptor when pointing pay-for-play in the NIL game, particularly in college football.