How big is Kentucky’s naming rights deal with Kroger? Big enough to place it among the five most lucrative deals for a college stadium.
Sports Business Journal calculated that Kentucky’s agreement with Kroger is the third-biggest naming rights deal for a college stadium in terms of annual average value. The figures were posted by University of Miami sports marketing professor Windy Dees:
Most expensive college stadium naming rights deals ranked by avg annual value, per SBJ. #sponsorship #sportsbiz pic.twitter.com/4AQgIMShEu
— Windy Dees (@getDeestweets) May 22, 2017
The Wildcats’ $22.