Kentucky has been selected as a Mamba Program ahead of the 2023-24 college basketball season, multiple sources tell KSR.
Vanessa Bryant — wife of the late Kobe Bryant — hand-picked the University of Kentucky as the first Mamba school in the partnership with Nike, a process over a year in the making now finalized. Several other programs are expected to join the fold over the course of the multi-year rollout.
What will the partnership look like? The Wildcats will wear exclusive Kentucky-themed Kobe sneakers and apparel this season, sources tell KSR. Special uniforms featuring the Mamba logo are also possible in the future.