UK Blue Chips is a new digital platform specifically targeted at the Big Blue Nation. Kentucky Men’s Basketball head coach John Calipari, along with 11 of the program’s top players, struck a deal with NFT company Mercury, it was announced this week. Kentucky MBB is the first college athletics team to sign a name, image, and likeness (NIL) deal with Mercury.
With Non-Fungible Tokens (NFT) the latest craze to take over the digital age, Kentucky is looking to take advantage of a still untapped market. Along with Calipari, UK players Dontaie Allen, Sahvir Wheeler, Kellan Grady, Jacob Toppin, Keion Brooks, Lance Ware, Bryce Hopkins, CJ Frederick, Daimion Collins, Davion Mintz, and Ty Ty Washington have all agreed to the partnership.