Iowa football has a brand. The Kentucky Wildcats must be able to match the playing style of the Hawkeyes in the Citrus Bowl.
In his 23rd season as the head coach in Iowa City, Kirk Ferentz likes his Iowa teams to keep things simple in the Big Ten West. The Hawks want to establish the run, remain conservative on offense, play field position, and beat teams with tough, sound defense. Iowa utilizes a fullback and multiple two tight end sets on offense. Defensively, Iowa stops the run with a four-down front that creates room for their off-ball linebackers to make a ton of tackles.