Kentucky’s hit the big time in college football and this week has put itself up in Times Square to boot.
Digital billboards featuring Benny Snell, Josh Allen, Kash Daniel and the UK football program began going up Sunday, according to posts by Kentucky football’s Twitter account. More postings showing just how elaborate the campaign is began trickling out Monday.
“Our football players have worked exceptionally hard to have the incredible season they are having,” said Guy Ramsey, UK Athletics’ director of strategic communications. “We believe our job is to tell as many people as possible about their achievements and we saw this as a great opportunity to reach a huge audience.