Once again, the Kentucky Wildcats are the most valuable college basketball team in the country, taking the title for the third straight year.
Professor Ryan Brewer from IUPU-Columbus does this study each year and takes into account revenues, expenses, risk, growth and other factors to determine the most valuable team.
He determined that Kentucky Basketball is worth $334.2 million, which is 35.5% higher than last year.
Last year, the sport declined 7.4%, which Brewer believed was due to all the FBI investigations that took place and put a dark shadow over the sport.
However, the sports value is up 9.