The Kentucky Wildcats men’s basketball team has announced it will begin the inaugural Unity Series with the Southwestern Athletic Conference this coming season. It starts with Southern University coming to Rupp Arena on Dec. 7th.
The five-year series will feature annual games against schools from the SWAC, which is made up of historically black colleges and universities.
Beginning in 2021 and concluding in 2025, the games will seek to raise awareness of the missions of the HBCUs and to raise funds to provide opportunities for students at their institutions.
“I am really proud of our leadership for identifying an opportunity to take what we do on the basketball court and leverage it into an annual weeklong event that will have a major impact on HBCUs and their students,” head coach John Calipari said in a press release.