Kentucky Sports Radio · Oct 4, 2023
K-State 'Beef' using NIL partnership to fight food insecurity
Kansas State’s beef is giving back thanks to NIL.
Earlier this season, the Wildcats’ offensive line unveiled an NIL deal with the Kansas Beef Council and Wildcat NIL to sell branded hats featuring “BEEF” in bold purple letters. The limited-edition K-State Beef hats – along with recently released hoodies – have sold well.
Plus, the gear fits perfectly with K-State’s culture on and off the field.
The Wildcats returned all five offensive line starters and a few key reserves from the 2022 Big 12 championship team. That core is a big reason why the Wildcats are one of the top teams in the Big 12 this season with a 3-1 record.