Recently introduced name, image, and likeness (NIL) legislations are still in the incredibly early stages. Only a few months into this ground-breaking change in college athletics, everyone is simply trying to understand what they can and can not do.
The Kentucky Wildcats Men’s Basketball Team, pioneered by head coach John Calipari, is undergoing that process right now–digesting the new rules and figuring out the most beneficial way to incorporate them. Both team and individual NIL deals have already been signed with plenty more on the way.
But the only reason NIL is even a thing in the state of Kentucky is thanks to governor Andy Beshear.