John Calipari made $1 million from it and gave it all to charity.
USA Today discovered the income through its annual survey of college basketball coaches’ salaries, and when they asked Kentucky about it, Cal said he told his players before they voted on whether or not to participate in the series that if they said yes, he’d be donating his profits from it to charity.
“In a perfect world, some of the money we made from the Facebook series would have been distributed to our players,” Calipari said in the statement to USA Today.