United Entertainment Group's Jarrod Moses breaks down how this will impact athletes in college. USA TODAY
ESPN college basketball analyst Jay Bilas doesn't buy the NCAA's latest move to change its rules so college athletes can profit off their name, image and likeness, mostly because college sports' governing body was taking a different stance two months ago.
"What the NCAA has done in the last 40 days is nothing based on principle," Bilas told USA TODAY Sports. "When the California ("Fair Pay to Play") law came out, they responded by calling it an 'existential threat' to college sports, that it's going to ruin everything if athletes are paid,' and suggesting California could be annexed from the NCAA.