There was a time, a time not that long ago, when the Southern Cal football job was the coaching job in America.
USC has the history, with 11 national championships, and a nationally recognized brand. It can recruit within a state that has a good talent base or recruit nationwide to its Los Angeles location. Los Angeles Memorial Coliseum is one of the most venerable stadiums in the country.
But USC's mighty image has taken a hit in recent years, and the Trojans on Monday fired coach Clay Helton, launching a coaching search that will be one of the hot topics, from coast to coast, throughout the 2021 college football season.