“The way they phrased it, it was whoever [shoe company] was going to pay the dad’s AAU program the most money, gets it,” said Pitino in a recent phone interview. A few days later, Adidas’s league added a new team: Twenty Two Vision, featuring Romeo Langford on the court and Tim Langford as team director. Shoe company sponsorships can reach $100,000 to $150,000, and team directors who limit expenses can pay themselves salaries from those amounts.