Editor’s note: this post is a satirical imagining of current events. None of the news or quotes in this post are real. If any of it happens to be true, it is either pure coincidence or evidence that we are all living in a simulation. Either way, it’s a win for content.
The NIL era is officially upon us. It’s been less than a week since the NCAA officially eliminated its restrictions on student-athletes profiting off their name, image and likeness, and the endorsements are already rolling in around the country. Several UK basketball players wasted no time, with Dontaie Allen launching a T-shirt line just after midnight and Kellan Grady signing a deal with ISlide sandals the next day.