As first reported by KSR this morning, Governor Andy Beshear has signed an executive order requiring all colleges in Kentucky to allow student-athletes to make money based on their name, image, and likeness. The order will go into effect July 1, adding Kentucky to the list of states with laws set to go into effect next week undercutting the existing NCAA rules to allow student-athletes to make money off sponsorship deals, online endorsements and personal appearances.
Here’s the release from Governor Beshear’s office featuring quotes from Kentucky Athletics Director Mitch Barnhart, Men’s Basketball Coach John Calipari, Football Coach Mark Stoops, and Women’s Basketball Coach Kyra Elzy:
After talking with higher education and legislative leaders in the commonwealth, Gov.