ATLANTA — Will Levis is unusually aware of his standing in the NIL universe.
The Kentucky quarterback became the seventh player in school history to reach 3,000 yards in a season last fall. Add in the mix of his unique, viral health habits — mayonnaise in coffee, eating the entire banana — and he has the the notoriety to cash in on the new world of college athletics.
None of this is news to Levis. What is new to the former Penn State backup is his rise up 2023 NFL Draft big boards.