In April of 2018 the former UK quarterback left his role in the media with KSR and JMI Sports to establish UK Football’s Player Development program. Mark Stoops believed Freddie was the perfect person to fill a void the players had away from the field.
“I had this idea in my head for about the last year. It was a big need for us and our program to do more for our players,” Stoops said shortly after the announcement. “We work unbelievably hard with nutrition, strength and conditioning, X’s and O’s, all phases up their life. There’s so many issues, we just need somebody there to work with them full-time to help them.