The University of Kentucky charged fans who came to the Bahamas $100 for a single-game ticket. Fans were required to buy tickets for all four games, so that was $400 per fan. And no discount for children nor students.
If you think that’s too much to pay, you’re probably not a sufficiently rabid UK fan.
When asked how they felt about paying this price, several fans saw a benefit in digging deep for tickets.
“If you didn’t charge $100, there’s no big enough arena to put all the Kentucky fans who would have come down here,” Marsha Herrick of Louisville said.