Davion Mintz has become the first Kentucky men’s basketball player to reach an agreement with a shoe company during the name, image and likeness era of college athletics.
While we’ve seen other players partner with smaller brands and companies – Dontaie Allen signed an apparel deal with The Players Trunk, while Kellan Grady partnered with iSlide for exclusive UK sandals, among others – Mintz announced a partnership with Reebok on Friday to become the first to UK player with a major shoe company agreement.
The partnership is expected to be an off-court deal, as NIL rules state players are not allowed to sign competing on-court apparel deals with rival companies.