Kentucky freshman Chris Livingston has signed a first-of-its-kind NIL collaboration with Lids as part of a team-up with KLUTCH Sports Group, one of several up-and-coming names in basketball. Livingston is one of five student-athletes featured in the partnership, joining Brea Beal, Dereck Lively II, Nick Smith Jr., and JuJu Watkins.
Athletes involved were given creative freedom to design their own custom embroidery and had the opportunity to work with the Lids design team to bring their personal style to life.
“To join forces with KLUTCH Sports Group on an innovative partnership for both of our companies is incredibly exciting,” said Lawrence Berger, Co-Founder and Partner at Ames Watson, owner of Lids, and Chairman of FanzzLids Holdings.