As you probably know, in addition to not being compensated for athletic performance, college athletes are also prohibited from profiting off of their likeness in any way. Meanwhile, the NCAA gets to take Scrooge McDuck-type dives into their piles of money.
If California state Senators Nancy Skinner and Steven Bradford get their way, the NCAA is going to have a big decision to make. Skinner and Bradford brought a bill forward in February that would prevent colleges and universities in California from punishing athletes (revoking scholarships, eligibility, etc.) for making money off of their own likeness and notoriety.