Athletes at Kentucky universities will be able to make money off their own endorsements like others around the country in states where name, image and likeness laws are set to go into effect on July 1.
Kentucky Gov. Andy Beshear issued an executive order Thursday allowing college athletes in the state to profit off their name, image and likeness — popularly known as NIL.
"Today’s step was done in cooperation with all of our public universities as well as leadership of both parties,” Beshear said in a news release. “This action ensures we are not at a competitive disadvantage in recruiting, and also that our student athletes have the same rights and opportunities as those in other states.