The University of Kentucky student-athletes have been taking advantage of the new NIL rules over the past year, but this is a big one when you consider how many athletes are involved.
Last week, Will Levis announced a deal with Mercury as he joined the company’s tailored digital platform for UK Athletics, Blue Chips.
On Monday, it was announced that 54 Kentucky student-athletes are joining Mercury. This includes 20 football players and players from the volleyball and women’s basketball teams.
“Blue Chips is now the go-to experience for any Kentucky fan who wants unmatched access to their favorite players,” said Porter Grieve, CEO of Mercury.