For a limited time, you can purchase lower level seats for $35 each.
To access this offer, you have to go through the ReplyBuy service. To do so, sign up for ReplyBuy by clicking here or by texting “KENTUCKY” to 20123. New users will receive a $10 credit upon registering, which is definitely an added bonus. Once you’re all set up, ReplyBuy will text you with the deal, and you’ll respond with ‘BUY KENTUCKY’ and the number of tickets you’d like to purchase (Example: BUY KENTUCKY 2). A direct link to the offer can be found here.