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On first day, KU’s new AD talks football, future of $350 million fundraising campaign

Kansas’ $350 million “Raise The Chant” fundraising campaign, which was kicked off with a $50 million pledge from KU booster David Booth last September, is in the process of being studied by new athletic director Jeff Long, he told reporters in a casual interview session in his office on Wednesday morning, his first day on the job.

“My understanding is in the interim between hiring a new athletic director, they thought it was best to try to just, I would say pause, and give me a chance to come in, assess and decide how it moves forward,” Long said of the campaign, which is focused primarily on football.