LOUISVILLE, Ky. — Spend any amount of time around any number of KU basketball players and one is likely to hear the same phrase several times.
“Pleasure over pressure.”
During Friday’s news conference in preparation for Saturday’s Elite Eight contest against second-seeded Villanova at KFC Yum! Center, KU coach Bill Self revealed the slogan’s meaning.
“I saw an expression that said never let the pressure exceed the pleasure,” Self said. “I thought it was pretty accurate with our guys.”
Self said he shared the motto with his team after it clinched the Big 12 regular-season championship with a 67-58 victory over Texas Tech on Feb.