Baseball is, ultimately, just entertainment. Like other professional sports, it is a unique form of entertainment to be sure, one whose cocktail includes strong emotional factors like civic pride and familial ties. But the product itself is meant to be engaging, fun, interesting. Notably, a sports product extends beyond the game itself—discussing the product is part of the product, and contributes to engagement and, eventually, more cash spent on the product.
There are no baseball games being played right now. But merchandise is still available. Season tickets are on sale, and single game tickets go on sale soon.