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The Royals are awful. The problem is that they are awful and trying to win.

In baseball, where there is no salary cap and large market teams have a not insignificant competitive advantage over small market teams, losing is sometimes inevitable—especially for said small market teams. The Royals are one of those small market teams. And when small market teams have no option to rebuild, it is what it is. Restock. Reload. Try again.

At the end of the day, “rebuild” isn’t a dirty word. Fans get it if you market and position what you’re doing correctly. Where you go wrong is when you’re always in a rebuild or if you position your team as being ready to compete when they, in reality, are a long ways away.