Forever Royal is a thing of the past.
The Royals on Sunday unveiled their slogan for the 2017 season: “Raised Royal.”
To launch the new slogan, the Royals showed this new advertisement before Super Bowl LI. The team also shared it on social media with this message:
It doesn’t matter if you’re on the field or in the stands. When your team is your family, you’re #RaisedRoyal.
It doesn’t matter if you’re on the field or in the stands. When your team is your family, you’re #RaisedRoyal. pic.twitter.com/N9sToJZS9Y
— Kansas City Royals (@Royals) February 5, 2017
For the past two seasons, the team’s slogan was “Forever Royal.