The Kansas City Star
Have the Royals climbed over the Chiefs in Kansas City’s sports pecking order?
It appears so according to one measurement, but consider the source: fan engagement numbers contained in an email recently sent by the Royals to corporate partners.
The figures show 70 percent of adults in the Kansas City designated market area either watched, attended or listened to at least one Royals game in 2014. Numbers of fans were not included, but the email said the number of KC adults who’ve taken in a Royals game rose by 31 percent from 2013.