The Boulevard Brewing Company announced Wednesday that the Royals have named Boulevard as their “official craft beer” partner.
The Royals said the agreement means more types of Boulevard beers will be available at Kauffman Stadium. Most interesting of all: Boulevard will have full use of Royals trademarks, and the company can create “new Royals products and collaborations.”
“We’ve enjoyed a long, close and mutually rewarding relationship with our hometown team, and we’re excited by the opportunity to elevate our partnership,” Boulevard president Jeff Krum said in a news release. “We hope to create unique and memorable fan experiences, and look forward to a successful season, both on and off the field.