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It started, as many great ad campaigns do, by accident -- a throwaway line at a celebrity rendezvous at "The Happiest Place on Earth." Within weeks, it blossomed into a world-famous ad campaign and sparked one of the more iconic phrases in sports: "I'm going to Disney World!" (or to Disneyland).
You've likely heard the line before: As the Super Bowl MVP celebrates on the field with his team, an unseen voice asks him what he plans to do next after winning the championship, to which he recites the classic tagline. But what is the origin of the tradition?