The Kansas City Chiefs don’t have a single player in the top 50 in jersey sales. That is the Chiefs’ fault. If you want fans to spend $200 or more for jerseys, then you have to connect the players to those fans. You have to make the fans feel as if those players are a member of their family, and help make fans feel like they are a part of your team. After all, if you are a part of the team you want to dress like the team and, thus, you want a jersey.
The problem is the Chiefs don’t seem to understand the concept of moving from personnel to personal.