At least 10 commercials to air during Super Bowl LIX on Fox have sold for $8 million, according to multiple reports Wednesday.
Fox reported in November that it had sold out of ad spots, at what it said it believed to be "record pricing," Fox CEO Lachlan Murdoch said at the time. As spots were dwindling, the price increased, according to reports. Super Bowl ads normally increase by about $100,000 each year, but this year, the increase was reportedly closer to $500,000.
"What was unique to this Super Bowl, or this marketplace, was we had a lot more people that weren't in the game at all, all of a sudden be like, no, no, I have to get in the game," Fox Sports EVP/ad sales Mark Evans said.